Navigate the AI era
with clarity
Bespoke and structured advisory engagements for boards, executive teams and product organisations that need to drive AI value effectively and responsibly.
About
Built for leaders navigating real AI complexity
Rebel Futures is an AI advisory practice working with boards, executive teams and product organisations at the intersection of strategy, governance and commercial innovation.
We don't sell technology. We deliver clarity: the frameworks, structures and decision-making tools that allow ambitious organisations to adopt AI confidently, govern it responsibly and extract lasting commercial value.
Who
Katie Lips
Rebel Futures was founded in 2017 by technology leader Katie Lips. With over 20 years' experience, she has helped organisations adopt and scale emerging technologies across complex, regulated and consumer-facing environments.
Founder & Principal Advisor
Why Rebel Futures
The gap between you and your AI ambition is execution
Speed without exposure
AI moves fast. Most governance frameworks don't. Our sprint model gives you the structures to move at pace without accumulating unmanaged risk.
Strategy before tools
The market is full of AI vendors. We start with your strategy, your operating model and your data — then define what AI should actually do for you.
Governance that enables, not constrains
Good governance is a commercial asset. We design frameworks that give teams confidence to innovate while giving boards the oversight they need.
Commercial focus throughout
Every engagement ends with clear priorities, measurable outcomes and a roadmap tied to business value — not theoretical capability.
"AI capability without the right governance is not a competitive advantage — it is a liability."
Rebel Futures Advisory Principle
What We Offer
AI Advisory that fits your business.
Rebel Futures works at your pace to drive efficiencies, growth, and opportunities with AI - today and in the future.
Bespoke Strategic AI Advisory
AI Strategy across Operations, Product, and Growth.
We believe a laser sharp focus is required on the customer of tomorrow, to develop a cross-cutting AI Strategy for today.
Who It's For
You need a tailored, cross-cutting AI strategy that spans operations, product and growth — built around the customer of tomorrow, not an off-the-shelf sprint.
- —Organisations needing a tailored AI strategy
- —Leaders seeking cross-functional alignment
- —Teams who want a bespoke engagement, not a fixed sprint
What You Get
- →Tailored AI Strategy across Operations, Product & Growth
- →Customer-of-tomorrow strategic framing
- →Cross-cutting opportunity & priority mapping
- →Bespoke roadmap & engagement scope
How We Work
- 1Discovery & strategic framing
- 2Cross-functional strategy sessions
- 3Tailored roadmap & follow-on advisory
DeliverableA bespoke, cross-cutting AI strategy tailored to your organisation.
Who It's For
You're scaling and know AI is part of your future. You want to be AI native and need to put the necessary guardrails in place to allow your organisation to innovate at pace, without creating unmanaged exposure.
- —Growth-stage or mid-market firms
- —PE-backed businesses
- —Boards facing increasing AI scrutiny
- —Leadership teams without a shared AI framework
What You Get
- →AI Opportunity Framing
- →Investment Prioritisation
- →Governance Structure Design
- →Risk Mapping
- →Accountability Architecture
- →AI Maturity Assessment
- →Board Reporting Framework
How We Work
- 1Weekly Executive Workshops
- 2Targeted Board Briefings
- 3Optional Fractional Advisory
DeliverableA board-ready AI governance and opportunity framework.
Who It's For
You've run multiple pilots and recognise AI is driving efficiencies. You may also see proliferating initiatives, rising shadow AI, unclear ownership, fragmented governance or misaligned product metrics.
- —Organisations with multiple AI pilots in flight
- —Teams with growing AI ownership ambiguity
- —Leaders needing clarity without killing momentum
What You Get
- →Product Organisation Redesign for AI
- →Decision-Rights & Accountability Mapping
- →Cross-Functional Governance Model
- →Product Management AI Capability Uplift
- →AI Portfolio Governance Framework
- →KPI / OKR Redefinition for Probabilistic Systems
- →Monitoring & Escalation Design
- →Change Workshops to Embed the Model
How We Work
- 1Executive alignment workshops
- 2Org design sessions
- 3Capability gap assessment
- 490-day implementation roadmap
- 5Optional fractional follow-on to embed change
Who It's For
You have unique or high-value data and want to monetise it directly, enable ecosystem access, embed it into AI products, structure licensing appropriately or avoid regulatory missteps.
- —Platform businesses
- —Data-rich service firms
- —Industry associations
- —Health, retail, fintech or legal data holders
What You Get
- →Data Asset Commercial Assessment
- →API Monetisation Strategy
- →Embedded & Usage-Based Pricing Models
- →Licensing vs Subscription Framework Design
- →Data Governance in Commercial Distribution
- →Risk & Regulatory Exposure Mapping
- →Build vs Partner vs Platform Decision Framework
- →12-Month Monetisation Roadmap
How We Work
- 1Stakeholder workshops
- 2Commercial modelling sessions
- 3Governance review
- 4Executive decision pack
- 5Optional ongoing advisory for execution oversight
Who It's For
You are scaling AI-enabled products, introducing automation or AI-generated outputs, and seeing adoption friction, operating in regulated domains, concerned about reputational risk, or preparing for investor or board scrutiny.
- —Teams experiencing adoption friction or user hesitation
- —Organisations in regulated or high-stakes domains
- —Leaders concerned about reputational or regulatory risk
What You Get
- →User Trust Research (qualitative & quantitative mapping, friction identification)
- →Product & Experience Audit (transparency, uncertainty, human-in-the-loop, override)
- →Ethics & Risk Mapping (misuse, bias exposure, over-reliance risk)
- →Second-Order Impact Analysis (incentive distortion, behavioural feedback loops)
- →Trust Architecture Recommendations (design, governance, communication, monitoring)
- →Trust Metrics & KPIs
- →Board-Level Trust Reporting Framework
How We Work
- 1Discovery & Risk Framing
- 2User Research & System Audit
- 3Second-Order & Ethics Mapping
- 4Trust Architecture Design
- 5Executive & Board Report
- 6Optional fractional follow-on to embed recommendations
DeliverableA structured Trust & Assurance Report with prioritised recommendations and implementation roadmap.
